The Greeting
Lesson 1
Lack of acknowledgment from retail staff is one of shoppers' top three biggest complaints about shopping.
The greeting is the first impression that customer get of our brand.
Three-quarters of consumers place a lot of importance on being able to interact with sales staff when they need them.
Each customer wants to hear their own greeting, and if everyone who walks in after them is greeted in the same way, it becomes impersonal.